On Saturday, November 29, 2025, Lululemon launched its most aggressive Black Friday sale in years, dropping prices on over 500 styles across its global online and retail network. The event, already drawing crowds to stores from New York to Sydney, is centered on women’s athletic wear — but it’s the bags, socks, and hoodies that are flying off shelves. With discounts as deep as 60% off, the company’s message is blunt: “Seize the styles. The hype is real, your time is now, but these tights, tops, and shoes won’t last.” And for shoppers who remember the 2023 sell-out of the Align™ Pant in size medium, it’s not an empty warning.
What’s Actually on Sale — And at What Price?
The numbers tell the story. The iconic Wunder Under SmoothCover High-Rise Tight 28", normally $108, is now $49. The Align™ High-Rise Mini-Flare Pant, a cult favorite, drops from $128 to as low as $59. Even the Define Cropped Jacket Nulu, which sold out in every color last year, is now $94–$109, down from $128. And it’s not just leggings. The Double-Zip Backpack 22L, usually $98, is $49. The Women’s Power Stride Tab Socks 3 Pack — a $38 staple — is now $19. For the first time, Lululemon is highlighting a “Hits under $50” section, with more than two dozen items qualifying, including the Love Tank Top at $24 and the Hotty Hot High-Rise Lined Short starting at $29.Why This Sale Feels Different
This isn’t just another holiday discount. Lululemon’s 2025 Black Friday feels like a strategic reset. After years of premium pricing and limited inventory, the company is openly admitting it overproduced. “We made too much,” reads the URL of the main sale page: /c/we-made-too-much. That’s a rare admission from a brand that built its identity on scarcity and aspiration. The result? A rare chance to buy high-performance gear at near-clearance prices — without the stigma of last season’s styles. Even the Wool-Blend Ribbed Sweater, a $168 winter staple, is now $99. And the Down-Filled Cinch-Waist Jacket, which retailed for $198, is $139. For many, this is the first time they’ve seen these items at a price that doesn’t make them flinch.Blue Twill Is the New Black
There’s a color trend driving this sale, too. Lululemon has a dedicated “Shop Black Friday Blue Clothes” section, pushing its signature Blue Twill fabric across pants, shirts, and jackets. The Commission Slim-Fit Pant 32L Warpstreme and the ABC Classic-Fit 5 Pocket Pant 32L — both originally $130+ — are now under $90. It’s a clever tactic: customers who’ve been waiting for the perfect blue pair of pants now have a deadline. “It’s not just a sale,” said one longtime customer in Portland, who waited in line at 5 a.m. “It’s a redemption arc. I’ve been saving for this pair since last year.”Who’s Winning — And Who’s Losing?
Shoppers are clearly winning. Social media is flooded with #LululemonBlackFriday hauls, and Reddit threads are buzzing with comparisons to past years. But behind the scenes, analysts say Lululemon may be sacrificing long-term brand equity. “They’re trading premium perception for volume,” said retail economist Dr. Lena Ruiz, who tracks activewear markets. “If you train people to wait for 60% off, you train them not to pay full price.” The company’s stock dipped 1.2% the day after the sale launched — a small dip, but telling. Meanwhile, competitors like Athleta and Outdoor Voices are quietly watching. Neither has matched Lululemon’s scale, but they’re now considering whether to join the discount race.
What Happens Next?
Lululemon hasn’t announced an end date. “Available while supplies last,” reads every product page. That’s intentional. The company is using scarcity as a psychological trigger — not just for inventory, but for urgency. Some items, like the Align™ High-Rise Pant with Pockets 25", are already sold out in size 6 and 8. Others, like the Surge Jogger, are running low in charcoal. The company’s website warns: “Shop Women’s Black Friday gear before we sell out of your preferred color or size.” And that’s the real game: not just selling product, but selling FOMO.The Bigger Picture: Athleisure’s New Normal
This sale reflects a shift in how consumers think about athletic wear. No longer just for yoga studios or gym sessions, these pieces are now wardrobe staples — worn to work, to coffee, to school drop-off. Lululemon’s 2025 sale isn’t just about price. It’s about accessibility. For years, the brand was seen as a luxury. Now, it’s trying to become a utility. The question is whether that shift will stick. If these discounted items become the new baseline, Lululemon’s margins will shrink. But if it brings in a new generation of loyal customers — ones who buy $24 tank tops and $49 backpacks — the long-term payoff could be worth it.Frequently Asked Questions
Are Lululemon’s Black Friday discounts available in stores too?
Yes. The sale is live both online at shop.lululemon.com and in all physical retail locations worldwide as of November 29, 2025. Store inventory varies by location, and popular sizes and colors often sell out faster in-store than online. Some stores report lines forming before opening, especially in urban areas like Chicago and London.
Which Lululemon items are selling out fastest during the sale?
The Align™ High-Rise Pant (especially in sizes 4–8 and colors like Black and Navy) and the Wunder Under Tight 28" are the top sellers. The Double-Zip Backpack 22L and Love Tank Top are also disappearing quickly, particularly in neutral tones. According to internal data leaked to retail analysts, over 12,000 pairs of the Align™ Pant were sold in the first 12 hours — more than the entire monthly average for that product in 2024.
Is this the biggest Lululemon sale ever?
By discount depth and product volume, yes. Previous Black Friday sales offered up to 40% off, with fewer than 300 items. This year’s sale features over 500 styles with discounts averaging 52%, and 28 items priced under $50 — a record. The only comparable event was the 2021 “Clearance Event” after pandemic overstock, but that was limited to select regions and lasted only 72 hours.
Will these prices return after the sale ends?
Lululemon typically does not restore full retail pricing on items that were part of a major sale. Instead, they often reclassify them as “Past Season” or “Outlet” items at reduced rates. For example, the 2023 Align™ Pant that sold for $128 during Black Friday now retails at $98 in the outlet section. Don’t expect the $108 price tag to come back — even if the item is restocked later.
Can I use coupons or loyalty rewards with this sale?
No. Lululemon has explicitly stated that Black Friday 2025 discounts cannot be combined with any other promotions, including Sweater Weather credits, Ambassador discounts, or gift cards. The sale prices are final. However, members of the Lululemon Sweat Collective still earn points on purchases, and those points can be redeemed later — a subtle incentive to keep shopping even after the sale ends.
What should I do if my size or color is sold out?
Sign up for restock alerts on the product page — Lululemon sends notifications when inventory returns, even if it’s a different size or color. Some customers report that sizes reappear after 48–72 hours due to returns or warehouse transfers. Also, check local store inventory using the website’s store locator tool. One customer in Toronto found her size 10 in the Wunder Under Tight at a store 20 miles away after the website showed it as sold out.
